Want to start email marketing? Here is a great site to compare all the top providers side by side.  http://email-marketing-service-review.toptenreviews.com/

AliVega Productions is a business partner with Constant Contact, a very competitive email marketing provider. If you have any questions or would like ot get started on your campiagn, but need some help, please contact sales@alivega.com

These are a few of the results you can use to measure the effectiveness of your email marketing campaigns:

• Response & Conversion
  -Interactivity/Intent
  -Purchase
  -Page Views or Ad Revenue
  -Forward rates
• LTV
  -By source
  -By segment
  -By purchase behavior
• Re-engagement Rate
• Unsubscribers
• Deliverability & ISP Complaints

Segmenting your email lists can allow you to send more personalized and specific messages to your audience. Here are some simple segmenting categories you can begin dividing you client base into:

• Interests
• Age of the record
• Prospect vs. Customer
• Geography
• Gender
• Job Title
• Best Buyer vs. Time Buyer
• Longtiime Customer vs. New Inquiries
• Power Users vs. Moderate Users
• Self Segmentation by allowing sign ups to designae area of interest, location, ect…

You’ve spent a bunch of time getting the content to your email campaign put together, why risk non-deliverability? Here’s a check list to take a look at to evaluate your deliverability.

• What is the origin of and our relationship with everyone on our list?
• How are we getting customers today vs. historically?
• What is our permission policy? (opt-out, single opt-in, confirmed opt-in or double opt-in)
• When people sign up for our email, do they know what they’re signing up for?
• Do we maintain a master calendar of emails sent by customer?
• Is our email being regularly blocked by ISPs?
• Are we on any blacklists? If so, why?
• Are people complaining about us?
• Will our newsletter pass through most spam and corporate filters?
• Who is checking the various unsubscribe mailboxes for customer complaints? Are they are working properly?

Having recipients of your emails pass it along to a friend can be one of the best things to happen! Here are some tips on how to have an email go viral!

• Include a “forward to a friend” or “tell a friend” form
• Every email (header)
• Sign-up pages
• Footers within the newsletter, for each story
• Landing pages (in context)
• Give the referring customer room to write a custom message
• Reference the referring customer in the email that gets sent (or have it be from the customer herself)
• Offer multiple entry boxes (and test for optimal number)
• Always include your privacy policy

• Make it really easy to sign-up
• Don’t require passwords
• Put calls to sign-up everywhere on your website
• Add a checkbox for email sign-up on every site form
• Ask for email at every customer touch-point
• Use email to capture email
• Keep your list clean with hygiene tools
• Carefully vet all data partners

If this recession is prompting you to look for a lifeline, don’t lean too heavily on marketing tactics that require you to turn complete strangers into customers. Consumers don’t engage in as much impulse buying or social shopping during a recession, and they are more likely to hesitate before a purchase decision because they tend to more cautiously examine the risks and rewards. That’s not good news if you’re trying to acquire new customers because people view the purchase of products and services from unfamiliar businesses as a larger risk than purchasing products from businesses they trust. When you’re sending periodic emails to your own in-house list of customers, make sure your messages help to overcome purchase hesitation by demonstrating that you have a relationship of trust, and explaining why the benefits of an immediate purchase outweigh the benefits of holding on to the money. It’s a good idea to ask for a referral somewhere in your offers while you’re at it. Professional-looking emails also set you apart from your competition and make you look healthy and prosperous to your customers. Don’t let up just because your customers seem distracted. If you don’t have an in-house email list yet – or if you’re just a little short on familiar faces – focus a healthy portion of your marketing strategy on building your email list. That way, you’ll gain a low-cost way to educate your audience so your business is familiar enough to overcome purchase hesitation no matter what’s going on in the economy.

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