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Google Docs now works with Microsoft Office

17 12 2010

A month ago Google launched a beta add on for Microsoft Office called Google Cloud Connect, which allows people to work on either office or google docs by being able to edit spreadsheets, presentations, and documents online.

It’s a great solution for groups of people because it lets you work on files simultaneously and keeps everyone’s work synced online. If someone uploads a file to be edited then other people can edit it and it will update on everyone’s computers. It sure sounds like a great thing to have, but Google has other plans by offering this add on. Google is hoping to get office users to stop using office and slowly start using Google Docs instead.



Google Goggles to make searches faster

10 12 2010
In today’s time we seem to want everything fast, were always on the go, and were always online searching for things we want. Google has now made a new search mode to make searching faster. Introducing the new app Google Goggles!
Google has created Google Goggles, an app that can be used to search images you take rather than typing what you want. As of right now, only a few studios and companies such as, Disney and Buick, have begun to partner with google to test the app. So, let’s say you want to search for things about Toy Story, you would find an image with Toy Story, take a picture with your iPhone, Android, or any other phone you have, Goggles scans the image and in a few moments you get tons of results. It sure would make searches faster wherever you are, if you’re at home reading a magazine and you find something you like, take a picture and get your results quickly. Not only does it recognize images of products, but Google claims that besides the photo recognition, it will also recognize artwork, text, landmarks, books, wine, logos, and more!



Google TV: All the bells & whistles

29 11 2010
Google TV is here and it’s bringing tons of features! What are some of these features? If you haven’t heard, Google TV is a computer in your TV, you can search the web, watch videos, use apps, and of course watch your favorite shows. Only now, you can customize your TV, your way!
  1. For starters this TV has its own homepage, turn on your TV and it loads the homepage from where you can see all your updates and being able to browse the internet.
  2. Next, it has a search feature which allows you to search for your favorite TV shows or you can easily change to web mode to search for your favorite online video
  3. Google TV will even let you download and use apps right on your TV screen, it comes pre-loaded with a few apps such as Twitter, Pandora, and Netflix.
  4. Are you always busy and hardly have time to catch your favorite shows? Well, Google TV let’s you create TV playlists so you can watch your favorite shows later.
  5. Missed any episodes? or do you just want to watch a favorite one? This TV has a special page to find that episode you want. You can watch it if it’s on TV or on the web.
  6. If you’re someone who always loses the remote, don’t worry because Google TV let’s you use either your Android phone or Apple iPhone as a remote for the TV, what’s even better is that you can use multiple phones for one TV!
There are more features included in this new TV, you’ll just have to check them out for yourselves.



Modern filmmakers access to larger audiences drives success

8 11 2010

The world of film making has certainly changed within the past 130 years, technologically and methodically. Some of the huge changes are equipment accessibility and the ability to self-distribute content!

Today we have everything at our finger tips that the older generation did not:

Past: Used expensive bulky cameras, heavy equipment, long waiting times for developing and processing, and expensive specialized equipment.
Modern: Affordable high-quality portable video cameras and universal ancillary equipment.

Past: Filmmakers had to look for collaborators within their immediate community, personal recommendations and personal social network.
Modern: Now filmmakers can use the internet to have instant access to reach out to people with similar interests, who may want to collaborate on projects. Perfect example, visit Production Hub.

Past: Independent filmmakers had a hard time getting their movies viewed by audiences if they didn’t have monetary support for distribution, often their best chance was to get films accepted into festivals.
Modern : Distribution platforms like Youtube that also allow interaction from our audience.

Past: Filmmakers garnered help from personal social network and professional books.
Modern: Tons of Help! There are websites and videos showing tips and “how to’s” from professional and amateur filmmakers all over the world.

Even though some aspects of filmmaking have gotten easier, some new difficulties have arisen.

Past: Small amount of formats 35mm, 8mm, NTSC
Modern: Insane amount of formats. HD (1080i, 1080p, 720i, 720p), Standard/PAL,  Compression formats (apple Pro Res, h.264, h.2610), Sequence settings (Square, even, odd, none), and Video Codecs . IOts very easy to get stuck rendering constantly due to different formats or improperly set up sequences.

Past: Departmentalized film making. Creating films used to be broken down to several experts areas Special Effects, Foley, Scoring, Color correcting, Animation, etc.
Modern: One stop shop. Many consumer applications (like Final Cut Studio and Adobe Premiere) put all of the roles of filmmaking onto one person. Sometimes this can be overwhelming and result in poor projects, however sometimes it creates  multi-talented filmmakers like Robert Rodriguez. (Below is a TEST scene for Sin City, after the short video shoot, Rodriguez cut the footage the SAME DAY in his own editing bay, laid down a few special effects, and added music.)

How do you think the film industry has changed? For better or worse?



What would you do if facebook shutdown?

21 10 2010

It’s become very clear that Facebook is the biggest and most popular social network on the internet, but what if it were to go away? What if one day you turn on your PC, iPhone, or Blackberry and check your Facebook updates and notice that the whole website is gone?

(Of course, that’s not likely to happen anytime soon as its making an estimated $800 million dollars annually in advertising revenue)

What other websites would you go to? Many facebook users have other profiles on other social sites like myspace, flickr and friendster. So, what would you do if facebook shutdown? Where would you post pictures of your vacations?



Cone Business in Social Media Study, 2008

30 04 2009

Almost 60% of Americans interact with companies on a social media Website, and 25% interact more than once per week.