Let’s face it with today’s consumer & prosumer camcorders and computers most anyone can produce a video, however, the difference between an amateur and professional video can be night and day. Story telling ability, expeditious turn around time, industry connections (for trouble shooting and outsourcing), compression and browser compatibility are just a few of the main difference between doing it “on the cheap” versus  working with a professional. The value of having your marketing video shot right the first time is phenomenal and will increase conversion on your site. Here are 5 tips AliVega Production’s recommend Clients think about during the process of creating their video while letting us handle the technical stuff.

1. It must “look” and “sound” professional
The major difference between B movies and major blockbusters is in the  audio production & sound design

• If the video requires a voice over, use professional voice over talent or work in our a pro recording facility.
• Invest in royalty free music – the free music on your computer has been heard before.
• Try jotting down a few adjectives that describe the style of video you’re seeking to stay on track when making shot and image choices.

2. Keep it tight and focused
Your message should be clear and easy to follow.

• For homepage videos AliVega recommends a duration between 20-90 seconds.
• Who is your target audience? What do you know about them and how can you apply that to your marketing strategy?
• As visitors navigate deeper into your site it’s okay to have more specified video topics that run for longer because its likely that you visitor has become more invested in your business.

3. Remember your Brand message
Position your unique qualities in relation to the unique qualities of your competition.

• What is the ‘personality’ surrounding the goods and services you offer and the manner in which you offer them.
• Knowing your niche ensures that you have strong, consistent messaging that will resonate with these buyers. What is your niche? Describe it.
• Be specific. What is it that you do better than anyone else?

4. Call to Action
Every video must have one

• Be clear what you want people to do. Should they call or email?
• Leave the relevant contact information and website on-screen at the end rather than fading to black.
• Some flash players allow for click-able call to action buttons embedded in the video!

5. Make sure it works!
We have review sessions for a reason

• Review uploaded version of the video on different computers and browsers. Home, office, friends, etc.
• Send it to friends, co-workers, relatives, anyone who will watch it an offer feedback. AliVega recommends asking a maximum of 5 questions about the video to get more constructive criticism. Some sample questions might be:

1. What is the name of this service?
2. Did you understand the service being offered?
3. Was anything unclear?
4. Where would you find more information on this service?
5. Would you consider using this service?
6. Would you consider telling a friend about this service?

If your business needs professional video work contact AliVega Productions to get the ball rolling!