A month ago Google launched a beta add on for Microsoft Office called Google Cloud Connect, which allows people to work on either office or google docs by being able to edit spreadsheets, presentations, and documents online.
It’s a great solution for groups of people because it lets you work on files simultaneously and keeps everyone’s work synced online. If someone uploads a file to be edited then other people can edit it and it will update on everyone’s computers. It sure sounds like a great thing to have, but Google has other plans by offering this add on. Google is hoping to get office users to stop using office and slowly start using Google Docs instead.
In today’s time we seem to want everything fast, were always on the go, and were always online searching for things we want. Google has now made a new search mode to make searching faster. Introducing the new app Google Goggles!
Google has created Google Goggles, an app that can be used to search images you take rather than typing what you want. As of right now, only a few studios and companies such as, Disney and Buick, have begun to partner with google to test the app. So, let’s say you want to search for things about Toy Story, you would find an image with Toy Story, take a picture with your iPhone, Android, or any other phone you have, Goggles scans the image and in a few moments you get tons of results. It sure would make searches faster wherever you are, if you’re at home reading a magazine and you find something you like, take a picture and get your results quickly. Not only does it recognize images of products, but Google claims that besides the photo recognition, it will also recognize artwork, text, landmarks, books, wine, logos, and more!
Google TV is here and it’s bringing tons of features! What are some of these features? If you haven’t heard, Google TV is a computer in your TV, you can search the web, watch videos, use apps, and of course watch your favorite shows. Only now, you can customize your TV, your way!
For starters this TV has its own homepage, turn on your TV and it loads the homepage from where you can see all your updates and being able to browse the internet.
Next, it has a search feature which allows you to search for your favorite TV shows or you can easily change to web mode to search for your favorite online video
Google TV will even let you download and use apps right on your TV screen, it comes pre-loaded with a few apps such as Twitter, Pandora, and Netflix.
Are you always busy and hardly have time to catch your favorite shows? Well, Google TV let’s you create TV playlists so you can watch your favorite shows later.
Missed any episodes? or do you just want to watch a favorite one? This TV has a special page to find that episode you want. You can watch it if it’s on TV or on the web.
If you’re someone who always loses the remote, don’t worry because Google TV let’s you use either your Android phone or Apple iPhone as a remote for the TV, what’s even better is that you can use multiple phones for one TV!
There are more features included in this new TV, you’ll just have to check them out for yourselves.
Where do you prefer to watch online videos? Most of you probably said Youtube. While Youtube is still the most visited site for videos, Facebook has now beaten yahoo in visits for watching videos making it second-largest online video source in the U.S.
According to Internet audience measurement firm comScore’s Video Metrix report in August 2010:
Viewers
178 million U.S. internet users had more than 5.2 billion video views
It’s become very clear that Facebook is the biggest and most popular social network on the internet, but what if it were to go away? What if one day you turn on your PC, iPhone, or Blackberry and check your Facebook updates and notice that the whole website is gone?
(Of course, that’s not likely to happen anytime soon as its making an estimated $800 million dollars annually in advertising revenue)
What other websites would you go to? Many facebook users have other profiles on other social sites like myspace, flickr and friendster. So, what would you do if facebook shutdown? Where would you post pictures of your vacations?
YouTube is expanding… it’s display size. With the use of “Leanback” viewers will be able to switch the video display to full screen with the touch of a single button. Unlike their former full screen options, viewers will now be able to browse through video thumbnails while remaining in full screen mode.
Youtube hopes that this change will alter the viewer statistics . Right now an average YouTube viewer watches videos for 15 minutes at a time but 5 hours on an actual TV. Will this change in format make you watch YouTube more? Comment below.
According to Facebook, more than 20 million videos are being uploaded to the site each month while more than 2 billion videos are being watched.
These high statistics are ranking Facebook as the Web’s 5th largest video property. Using data from TubeMogul, it was found that viewers of Facebook videos had a higher engagement rate with the videos. It looks like Facebook is on the rise in the video world. Contact AliVega Productions for more information on about online video at our contact page.
Websites like Hulu, Fancast, and Network show pages make streaming TV online easy. You can easily access a variety of shows and episodes with the click of the mouse. Pre-recorded shows are ideal for online distribution because they lack the urgency of watching a show in real-time. Watching videos online benefits not only the viewer but the advertiser as well. Advertisements become interactive and viewers can easily learn more about a product by interacting with rich media ads. What do you like or dislike about online TV? Comment below!
Having success with online videos is all about maintaining a proper balance.
Quantity vs. Quality: Online videos need to be good enough to make an impression on the viewer, however they also need enough content to keep viewers coming back for more.
Branded Content vs. Pure Content: If the video is blatantly commercial, viewers tend to ignore the message. However, the viewer must also recognize the brand in order to gain interest in your company.
Content You Produce vs How You Produced the Content: Recently viewers are starting to care more about how your video is actually being made compared to the actual video itself. Viewers tend to care about seeing behind the scenes footage. Balancing all these components can often bring success to your online video.
Now go have fun and make some videos, then post them to YouTube! Visit our YouTube channel at Youtube.com/alivega and send any questions about online video to our contact page.
Brightroll, the largest video advertising network, has released findings from its second annual survey of U.S. media buyers and agency executives.
Here are a some of the key findings (which may be biased):
56% of respondents stated that they view online video advertising as either “more effective” or “much more effective” than other forms of advertising.
Targeting was identified as online video’s most valuable asset by 32% of respondents, followed by ad unit format (21%), reach (19%), price relative to TV (10%) and ability to reuse creative (10%).
45% of respondents said they would most like to base online ad spend on cost per video view (CPV) while 34% said cost per engagement (CPE) and 16% said cost per impression (CPI).
In 2010, the majority of advertisers plan to spend their creative budget on interactive pre-roll (54%) as opposed to branded entertainment (20%), consumer content or webisodes (15%) or other forms of creative content (11%).
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