You might be surprised what happens every minute on youtube!

Contact AliVega Productions for more video marketing tips!

AliVega Productions produced a Hi Definition event video for the Peninsula Family YMCA Bay 2 Bay on June 12th 2010.  The fun, high energy video was produced in order to help increase participation in next years race. The proceeds from the Rowing Regatta allow the Peninsula Family YMCA to teach underprivileged kids how to swim.

AliVega producers coordinated;
* 4 hi def camera operators
* 3 hi def on-board cameras
* 2 still photographers to capture the event.

The whole crew had a great time.  The finished video will be available at the YMCA YouTube channel . Contact AliVega Productions our contact page to inquire about DVD purchases.

The new Movie Slate clapboard app for the iPad is proving to be a good alternative to the traditional $1,350 Deneke clapboard. Costing $20, this iPad app can do everything the Deneke can but in addition can correspond with it’s built in GPS to help locate shots. Also, the iPad’s features allows the user to email the shot lists as well as sync time-codes between iPads, iPhones, and the cameras’. Weighing almost half as much as the Deneke, it seems that the iPad may be a effective tool to utilize in the movie industry. Of course you can always buy the “write on” surface clap boards available for around $60.Contact AliVega Productions for more information on about editing video at our contact page.

Filming with the DSLR is not a perfect experience, but its getting there.

1. Static live view screen doesn’t pop out from the camera body. Over the years I’ve been filming, I have grown accustomed to being able to pop out a viewfinder from my camera and while holding the handle get very low to the ground, or above the ground shots. Without the ability to do this, I felt limited.
2. Poor Audio quality. The on board microphone is downright pathetic and more likely to pick up the audio of your hands and the actual camera’s gears. Even with another professional microphone plugged into the external microphone jack, I couldn’t get good audio because the auto gain controls they force on you are very limited. Samson makes a high quality and affordable microphone called the H2. The only problem is, you’ll have to match up the audio and video in your editing application by using a good old fashioned clap board (or just clap your hands in front of the lanes).

These three clips were produced for GearUpForSports.com as a part of a viral video campaign to drive traffic to a new blog site. This video package was designed with you in mind: Up to 60 seconds Creative concept, script development, and rough video One (1) script review Client-provided images & footage Images & footage from a stock library source* Professional voice-over narration Royalty-free music Professional post-production (no choice of talent) Basic text and graphics One (1) final video review** * Added cost due to range in pricing dependent on distribution **Limited to changing errors like misspelled and/or mispronounced words

According to the Wall Street Journal (4/20/2009),

One of the simplest ways to get shoppers to spend more time on a site is to add streaming video. As the costs of producing video drop, some 43% of U.S. online retailers plan to add it to their site over the coming year, according to a January survey conducted by Knowledge Marketing. Web buyers increasingly expect it, too: Over the past holiday shopping season, the number of U.S. shoppers who watched retail videos increased by 40% over the year earlier, according to comScore Inc.

Optimize your customer’s online experience by adding streaming video deisgned by AliVega productions of Santee, CA. Alicia Eschwage, founder, provides low cost solutions that are user friendly, easily link to social networking sites like YouTube, and can offer interactive experiences for customers. AliVega Productions does all post-production as well as video and sound recording!

While YouTube’s announcement that they will start including ads in video comes as little surprise, there are already dozens of companies vying for a piece of the video advertising industry, which is expected to grow to $2.9 billion by 2010 according to eMarketer. Here is a look at 10 of the top players in the market, ranging from startups to some of the Web’s biggest companies.

BrightRoll offers both pre-roll (meaning ads before a video plays) and mid-roll (ads that take place between segments of a video) advertising and places ads based on contextual, behavioral and demographic targeting. To determine content, BrightRoll looks at information like tags and keyword profiles, while using data for its publishers from ComScore to create demographic-based campaigns. The company claims to be the fastest growing video advertising company with more than 800 million ads served.

YouTube’s approach to video advertising closely mirrors that of VideoEgg, who powers video uploads for major publishers like Bebo and AOL. VideoEgg uses what they call a “ticker” that shows a promotional banner within the video that can be clicked if a user wants to learn more about the product or service being advertised. In the example below, an ad is shown for the film SuperBad that when clicked shows a trailer for the movie. Ads are sold through the eggnetwork, a collection of VideoEgg’s largest publishers serving more than 15 million videos per day. The format is less-intrusive than pre-roll advertising since it doesn’t delay the actual video from running and is optional for the user.

AOL’s online advertising network, Advertising.com, now offers pre-roll video as well as in-banner video (video ads that display in conventional banner ad sizes such as 728×90). In-banner ads seem to be growing more common on content-heavy sites replacing traditional graphic-based banner ads. Most in-banner ads require a user to click them in order to play, but some more invasive ads start automatically. In the example below, a video ad is displayed in an article on investment site TheStreet.com.

http://video.advertising.com

Roo is a resource for web sites looking for video content, video producers distributing content, and advertisers that want to advertise via video. This works by Roo licensing video content and selling advertising across their network of sites that host it. Unlike several of its competitors, Roo gives web publishers control over the advertising, allowing you to sell your own ads in addition to those sold by Roo. Through its content channels (such as sports, music, etc.), Roo targets pre-roll advertising based on user interests and demographics.

ClipSyndicate is a video network comprising of web publishers, video content producers, and advertisers. Like Roo, ClipSyndicate licenses video content from a variety of sources and distributes it via a network of web sites. Web publishers then have the option to pay a fee to host videos and sell their own ads, or can do opt for a revenue share on the ads that ClipSyndicate sells for them. At this time, ClipSyndicate ads consist primarily of 15-second pre-roll video ads.

The massively funded BrightCove operates the BrightCove Syndication Marketplace which connects video producers, content web sites, and advertisers. The company offers several different advertising formats, including combined video commercial and banner ad, video overlay (a small ad that appears while the video is playing; similar to VideoEgg), or player takeover, where the sponsor’s ad occupies the entire video player and can either be clicked or skipped.

Broadband Enterprises is another online video network consisting of producers, publishers, and advertisers. The company claims more than 450 publishers including Fox News and Warner Brothers that deliver over 400 million monthly video streams. It appears the majority of the ads Broadband Enterprises sell are of the pre-roll variety.

The largest remaining independent ad network, ValueClick’s video ad program is currently in beta. ValueClick’s “In-stream” product displays pre and post-roll video ads, while also offering in-banner ads to place ads in traditional banner slots. In the example below, a post-roll ad for TaxBrain is shown, while the web site also makes use of ValueClick’s traditional banner network by placing a 728×90 TaxBrain ad at the top of the page.

AdBrite, which operates a marketplace for a wide variety of online advertising including text, banners, and in-line ads (those ads that turn words on a page into ads) recently launched InVideo, its own video player and ad network. The ads show up in “split screen” format so you can continue watching your video as the ad is displayed. InVideo also allows you to place your own watermark into the videos, a nice feature for branding your video content.

Adap.tv places a variety of ads through the video watching experience. While allowing you to have pre and post-roll video ads, adap.tv also attempts to analyze the content of the video to provide relevant text ads while the video is playing. In the example below, the video hosts are talking about the movie “The Prestige” and a text ad promoting the DVD is shown. ScanScout offers a similar technology.

The online video space continues to see a huge amount of venture capital pour in as the race is officially on to grab the market. While it’s unlikely anyone will catch the 800 gorilla of Gootube in terms of reach, “win-win” networks like VideoEgg and BrightCove are already attracting the publishers and advertisers necessary to create a viable marketplace and will help keep the industry competitive in the years to come.

>AliVega Productions develops and creates media in partnership with your marketing and advertising efforts. Our target industrial and commercial customers are clients requiring promotional, safety, training, or time studies videos. We also cater to private individuals requiring editing services for home videos. AliVega Productions is committed to meet the needs, wants, and desires of all its customers either big or small.